If there is a trend in the digital environment that affects and engages all stakeholders equally, then that is probably " mobility ". The use of the Internet in all its facets is increasingly taking place via mobile devices. In addition, there are new trends and opportunities that can be applied from zero to one hundred directly in the mobile environment, be it special apps, social networks or other application scenarios.
Consumer is further than the business
Especially the end users, especially the generation Y , are closely connected with the mobile world in their everyday life. Almost all activities of the day are through the smartphone or tabletaccompanied. Opposite this stands the business. The companies are facing many problems. Both internally and externally, they must adapt to mobility and change their processes and appearance accordingly. The current mobility strategies are mostly unstructured and do not go beyond the initial stage. The necessary measures of the enterprises concern their internal and external representation. Enterprise Mobility and Mobile Web Experience are two components that build on each other and will be part of the standard repertoire of companies in the future. It makes sense first of all to create a mobile identity internally and then to deal with the external presentation quickly and in a structured manner.
Threat to business
In companies, employees are the first drivers for integrating a mobile strategy. They bring the technologies into the company and derive from their personal experiences what they themselves need to work and what their customers want. However, this pioneering role is also a threat to businesses. Since neither the management nor the internal IT are the active formers of the mobile integration in the enterprise, they must adjust themselves to the coworkers and can only react. It is important that the companies or their internal IT lead the mobile movement. This succeeds when a viable concept is developed that encompasses all areas of a carefully managed mobility strategy. This includes the integration of enterprise mobility management concepts,
Security concepts are not enough
Data security is also an important topic. The provided security measures for Enterprises are already quite well developed, but are not enough to cover the future protection needs. It is therefore important that the protection of mobile data goes beyond basic functions and also involves more complex security solutions.
Once the foundations have been created, employees can really start to work in the company on the go. Based on the strategies, corporate social networks, collaboration scenarios and app stores can be set up, which support employees in their daily work, increase efficiency, promote collaboration and, ultimately, create added value for the work.
Build a mobile image
If the company has managed to cope with the uncontrolled throes of mobile use, it can also dare to develop and strengthen a mobile image to the outside world.
Here, too, it makes sense to start with the basic problems and gradually work on larger tasks in development. In the first step, "Mobile First" means making the existing digital presence mobile. For example, the company first has to optimize its website and ensure mobile accessibility. Users no longer distinguish from where they access the relevant information about the company (most often via mobile devices). Therefore, the company should be prepared to be state-of-the-art in terms of user experience and information processing.
Mobile First was - Mobile Now is
The buzzword " Mobile First " is already an old term in some companies. Under the slogan "Mobile Now" they begin with the integration of complete business processes, which are shifted into the mobile world. For example, support processes or standardized communication are completely digitized and transferred to mobile devices. Behind it are two ideas: Internal processes can be made more flexible and streamlined, and the customer experiences a digital user experience, which increases his satisfaction. However, to do this, the business processes must first be analyzed and, if necessary, streamlined so that they can be imported and operated on a mobile interface.
