In very few cases, an ordinary apple arouses people's interest. The meaning of this fruit probably began in the Bible when Adam and Eve ate an apple from the tree of knowledge. The apple plays a decisive role in Friedrich Schiller's works on the Swiss freedom fighter Wilhelm Tell.
For the past 40 years, most people have thought of the word "apple" but probably not the first to the fruit, but rather the small, bitten apple logo of the billionaire company from Cupertino. Because a picture sometimes says more than a thousand words. This is especially useful for large companies and corporations: Apple, Windows , Nike, Adidas, Facebook, VW, McDonalds and many more manage to give their brand a distinctive brand recognition with a certain logo or logo.
As The Brainfever describes, the logo has been reworked several times over time. The basic design of the logo always remains the same, only the visual appearance changes - albeit sometimes very minimalist.
From 1977 to 1997, the rainbow colors adorned the Apple logo, starting in 1997, they put on a watercolor logo, which was mainly to find at that time on business cards and two years later darkened somewhat. In 2003 Apple chose a Chrome logo, but today the company prefers a minimalist apple in white and gray.
The originally designed logo of Apple looked completely different.
A flag on which "APPLE COMPUTER CO." stands, winds around a picture in the frame is very difficult to recognize: "Newton ... A Mind Forever Voyaging Through Strange Sees of Thought ... Alone." or to German: "Newton ... mind that sailed through foreign seas of thought, always alone."
In the logo sits the English naturalist and philosopher, Isaac Newton, under a tree with an apple hanging above his head. Luckily, Apple thought about it very early and designed a new logo. Imagine today's Apple products with such a logo.
But why is the famous apple bitten now?
On April 17, 1977, the Apple II was first introduced in brochures. The official version of the Steve Jobs biography is that the designer Rob Janoff has just introduced two logo prototypes, Steve Jobs has opted for the "incomplete apple", as the other version was far too reminiscent of a cherry. Earlier designs of the logo along with the company logo still show the additional motives direction "bite": So was the logo, among other things, on the booting cassettes of the Apple II. The logo could not be too small, so it was placed so that it adapted to the rotary cutouts.
At the same time, Apple decided to present the logo along with the company logo on print products. At that time, Apple chose a font in which the belly of the letter "a" was round and thus perfectly integrated into the apple logo.
